Surveillance marketing Create a dual function public view monitor!

Dual function public view monitor

With the addition of video surveillance functionality to eValue8 her proven yet future-proof digital signage system Opensignage®, ordinary Public View Monitors can easily be transformed into powerful digital signs that can also be used for marketing and information in retail environments. These "Active Public View Monitors" reduce shrinkage and enhance sales at the same time, making security profitable.

Surveillance marketing with Active Public View Monitors

Public View Monitors (PVM) are typically placed near a retail stores entrance, at a customer service desk or check out, as well as in high shrink areas to convey the presence of a CCTV system.

Retailers have long understood the value of positioning a Public View Monitor at a store entrance to make shoplifters aware that they are on camera.

eValue8 takes this concept to a much higher level. With the PVMSignage Player, Public View Monitors transform into Digital Signage displays and can be used in retail environments to display programmed promotional messages to welcome visitors and inform them about current promotions, while simultaneously playing live video footage from an IP Camera. This innovative Surveillance marketing enables you to promote sales and generate revenues from instore advertising and in-store promotions offering high potential ROI when applied at individual shopping aisles, as well as at store entrances.

People arriving at the store pass through the field of the security camera and see themselves on screen. This sends a strong message that video surveillance is in place, while welcoming customers and providing information on the latest sales and store events. The friendly welcome has three positive effects; promotional messages to shoppers can boost revenues, while the security video creates a sense of security for customers but also deters theft and reduces the cost of stolen merchandise.

ROI: Making security profitable

Shoplifting is big business. Retailers have to devote considerable money and personnel to combat high value theft. With Active PVM technology the cost benefit analysis includes not only a measure of shrinkage reduction through on-the-floor security, but also increased revenue through simultaneous in-store marketing / on-the-floor marketing. In these days of ever shrinking budgets such dual use technology can be justified not only in terms of loss prevention but also as a marketing investment. And such progressive use of Active PVM technology will reap the combined benefits of decreased shrinkage and increased sales, making security profitable!

Easy Integration

Opensignage PVMSignage players are easy to connect to digital as well as analogue CCTV networks and PVM Systems. The small PVMSignage player is being installed near a widescreen public view monitor (with 16:9 aspectratio). Any LCD- or LED monitor or display can be utilized. For best results the stream of a digital (IP) camera is adviced, but optionally analogue camera footage can be used. PVMSignage players are compatible with most H264 streaming protocols such as RTSP Unicast, RTSP over TCP and RTSP over HTTP. PVM Signage players are plug-and-play on most networks and only use limited data traffic.

Webbased Management Tool

Retailers can set up their PVMSignage Player through the webbased management tool. This online Content Management System (CMS) can be accessed via a webbrowser such as Internet Explorer, Google Chrome or Firefox. As a cloud based solution it offers users the convenience of access to the dashboard from any location, locally, centrally, or on the road. With the CMS retailers can schedule (and target ) their welcome messages and advertisements in support of in-house promotions. The CMS supports a wide variety of multimedia files as promotional message (images, text, video). The screen layout of the Active Public View Monitor can be customised by selecting a template and adjusting the logo, fonts and colors to match the stores look. Messages and promotions can be easily scheduled for example by the marketing department at the headquarters of a chain store and will automatically be sent to all selected store locations. Each monitor can have one or more different and specific messages depending on the location of/in the store.

Face Detection with Intelligent Public View Monitors

Optionally, the 'Adaptive PVMSignage player' has integrated face detection functionality, which enables gender and age group estimation of customers when using a high quality digital IP camera. The 'Adaptive PVM Signage player' has facial detection software included so no expensive face recognition camera's or -recorders are needed. The face detection software estimates age group and gender, therefore provides valuable customer segmentation. Advertisements and Promotions can be targeted and the message next to the live video footage will be selected on the fly adapting to the customers gender and/or age group. With its people counting and face recognition capabilities, the Intelligent PVM Signage player offers a very powerful multi-purpose business intelligence tool. Customer visits, customers counts, gender and age-group are stored and presented in the form of simple charts and time reports in the CMS allowing regional retail managers and marketing managers to monitor visits at individual stores and make comparisons with other stores. In addition pictures of known (local) shoplifters can be uploaded through the CMS and can be used to send a message to the floor manager or shop manager to inform about potential shoplifters entering the store.

Public View Monitors (PVM)

Active Public View Monitors are one solution as an outgrowth of the conventional use of Public View Monitor (PVM) systems. PVM Systems basically involve both a camera and a display monitor which typically displays the live camera view to the public but occasionally other information of interest to the shopper. These Public View Monitors were initially placed at the entrance of stores.

The strategy behind this PVM was that shoppers would be curious to see themselves and then a recorded face shot of most shoppers would be obtained. This could be used to correlate with evidence of any crime committed inside.

The next step was to put such a Public View Monitor or PVM next to high volume items. The message to the thief was simple: We have a camera on you, are likely recording and possibly viewing you.

Retailers have long understood the value of positioning a public view monitor at a store entrance to make shoplifters aware that they are on camera. PVMSignage takes this concept to a much higher level. With the PVMSignage Player, Public View Monitors become dual function Public View Monitors and can be used for surveillance marketing. These Active Public View Monitors can be used to display programmed promotional messages to welcome visitors and inform them about current promotions, while simultaneously playing live video footage from an IP Camera at the stores entrance.

Public view Monitor (PVM)A Public View Monitor (PVM) displays selected security surveillance video to the public. For example, customers may see live images of themselves as they enter a store sending a strong message that video surveillance is in place. This deters undesirable behavior, helping to reduce losses and improve customer relations.